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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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What’s America Thinking: Young Voters of Today, Political Leaders of Tomorrow

Relax and relive the moment.

WATCH NOW
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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

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Questions for our speakers?

The Details

 

Tuesday, September 17

3:15 PM ET Registration & Networking
4:00 PM ET Program Begins
5:15 PM ET Program Ends

 

In-person in Washington, DC & streaming online nationally


The Event

Originally, we had the two oldest presidential candidates on the ballot for this Fall’s election, but it’s the country’s youngest voters that could play a pivotal role in the outcome of the election. According to Census data, Gen Z voted at a higher rate in 2022 than Millennials, Gen X, and even Boomers did in their generations’ first midterm elections. This trend is likely to continue come November as 16 million young Americans will be able to vote in their very first presidential election.

How Gen Z will vote is an entirely different question. What are the issues most important to America’s youngest voters? Do they feel represented in the electoral process? And just how bad is their growing criticism and distrust of elected officials today? And what are they looking for in public officials?

Join The HiIl, in partnership with American University’s Sine Institute of Policy & Politics, to dive into the third annual Sine Institute poll and uncover what young Americans are thinking today when it comes to elected officials and how their priorities could impact the future of U.S. leadership tomorrow.

FEATURING

Rep. Cathy McMorris Rodgers (R-WA)

Ranking Member

Energy & Commerce Committee 

FEATURING

Shannon Baker-Branstetter

 Senior Director, Domestic Climate & Energy Policy

Center for American Progress

Rep. John Curtis (R-UT)

Vice Chair

Federal Lands Subcommittee

Kyle Davis

Senior Director, U.S. Federal Policy

Enel North America

Chay English

Policy Strategist & Managing Counsel

Ford Motor Co.

Xan Fishman

Director, Energy Policy & Carbon Management

Bipartisan Policy Center

Sen. John Hickenlooper (D-CO)

Member

Energy & Natural Resources Committee

Heather Reams

President

Citizens for Responsible Energy Solutions (CRES)

Maria Robinson

Director, Grid Deployment Office

Department of Energy

Jesse Simons

Co-Founder & Chief Commercial Officer

SOLARCYCLE

PROGRAM SPEAKERS

Stacey Abrams

Former Georgia Gubernatorial Candidate

Founder, Fair Fight

Headliner Interview

Rep. Jake Auchincloss (D-MA)

Member

Future Forum

Rep. Nicole Malliotakis (R-NY)

Vice Chair

House Problem Solvers Caucus

Molly O'Rourke

Executive in Residence, American University School of Communication


Senior Advisor,

Sine Institute of Policy & Politics, American University

Doug Hattaway

President,

Hattaway Communications


Senior Advisor, Sine Institute of Policy & Politics, American University

Layla Zaidane

President & CEO

Future Caucus

Patrice Willoughby

Senior Vice President, Global Policy & Impact

NAACP


2024 Sine Fellow

Naomi Miguel

Executive Director

White House Initiative on Advancing Education Equity, Excellence & Economic Opportunity for Native Americans

SPONSOR PERSPECTIVE

Chester "Chip" Davis

President & CEO

Healthcare Distribution Alliance

MODERATOR

Julia Manchester

National Political Reporter

The Hill

SPONSOR PERSPECTIVE

Eli Perez

Senior Director,

Patient Advocacy and Stakeholder Management


Otsuka

Debra Barrett

Vice President,

Corporate Affairs


Otsuka

MODERATORS

Steve Clemons

Contributing Editor

The Hill

Jason Grumet

Founder & President

Bipartisan Policy Center

IN PARTNERSHIP WITH

SPONSOR CONTENT MESSAGE HERE

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillDisability

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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